Craft Beverages

The Backstory

Craft beer and craft spirits have been two of the fastest growing segments within the North American beverage industry:

Annual craft sales have grown more than 65% in the past five years
Sales are almost $5.8B in 2017.
Last year, brewers like you debuted more than 2,000 new products in the total beer category (including ciders and flavored malt beverages) - and 1,800 of them were craft beers

In-House Label Printing

North American craft and spirits companies are increasingly investing in in-house label printing solutions.

Craft brewers and distilleries report lead times for their labels are 7-10 days, longer if their label vendors are running a new design. If a label vendor only has conventional printing presses on their production floor, lead times can take even longer and minimum job sizes are usually around 1,000-2,000 linear feet. However, most craft beverage companies have run sizes much smaller than that. If a label vendor has digital production presses on their production floor, you’re going to pay an ultra-premium for those labels. With multiple SKU’s, small runs and the need for break-out color - you need a better solution.

The SwiftColor SCL4000 desktop digital label printer is designed to print high-fidelity custom labels whether you need 1,000 labels, 100 labels or just one label.

The Solution: SwiftColor SCL4000

Our digital printers offer a print-on-demand solution for all your products - from amber ales to sweet stouts and from single malts to red corn whiskies.

Strong ink densities for solids - colors that truly pop!
Durable labels - can handle ice baths and water
Never wait on another label delivery - print and apply on the same day
Eliminates inventoried labels becoming obsolete if a design changes
Handles small widths and lengths better than any unit on the market
Easy-to-install and really simple to maintain
You’ll really like your lower price-per-label costs